We're building the infrastructure
for a more intentional internet.

Our thought process is as follows: the internet should be a fully customizable experience — you get to decide how you use it. And the experience can be greatly improved by asking a single question: how do you want to use it?

Because current tools fail to ask this, we collectively find ourselves distracted — using our devices for reasons we never intended. That's the problem we're trying to solve. Current tools fail to consider distraction as irregular. They assume that you need to schedule time to focus, rather than schedule time to be distracted. They want you to block off apps that distract you during a specific timeframe — which implies that the default state of your device is to distract you.

We think there is a better way to use the internet, and so we're building it.